Mush Forward
In the world of sled dogs, "Mush!" is a powerful, simple command meaning "Move forward!" It signals coordinated action: the musher (the human driver) issues the call, and the entire team of dogs surges ahead, pulling together toward a shared destination. In much the same way, strategic communications is key to moving any organization ahead toward its goals.
About Mush Communications
Like the musher’s call to the dogs, strategic communications can mobilize, align and propel a business or organization forward — through clarity of purpose, consistency of messaging and trustworthiness of voice. With more than 20 years of experience across organizations large and small, we craft custom solutions for your compelling stories, big opportunities and tough challenges.
Rhonda Sciarra is a versatile, strategic communicator with experience leading internal and external communications for global and U.S.-based organizations in health care, pharmaceuticals and other mission-driven sectors.
A Certified Strategic Communication Management Professional (SCMP), she is skilled in strengthening and protecting brand reputation, fostering engagement, and supporting business priorities through integrated communication strategies. She has extensive experience in employee communications, media relations, executive visibility, digital content, crisis and issues response, and cross-functional collaboration, with a proven ability to counsel senior leaders and guide enterprise-level messaging.
She is constantly inspired and humbled by her two rescue huskies, Isla and Roma.
Support We Provide
- Strategic communication planning
- Brand positioning and narrative development
- Employee, internal, HR and change communications
- Media relations and press outreach, monitoring and metrics
- Content development for social media and owned platforms
- Life sciences/pharmaceutical product/pipeline communications
- Crisis and issues communication planning and real-time counsel
- Organizational change communications
- Coaching for leaders and teams on communication clarity, storytelling and delivery
- Project-based or fractional communication support for organizations needing husky zoomie capacity
How We Can Move Your Business Ahead
Commanding Clarity for the Journey Ahead
Just like a musher calls the team into action, we create tailored communication strategies that set a clear direction. Every message is designed to rally your team and audience, aligning communication with your business goals to keep momentum strong and purposeful.
Sharpening the Signal, Strengthening the Pull
In a high-performing sled team, every member knows their role and direction. We develop and refine your messaging to ensure it cuts through the noise with precision — communicating your core values and goals in a way that unites, motivates and inspires movement.
Guiding the Team Through the Tough Terrain
Every journey faces rough patches. During change and uncertainty, we provide strategic communication and change management support that keeps your organization steady, your people engaged and your stakeholders confident — helping you navigate forward without losing traction.
Protecting the Pack and the Path
Reputation is your organization's lead dog. Our proactive approach to reputation management keeps your team alert and your image strong, helping you respond to challenges quickly and stay on course in the public eye.
Notes from the Trail
Rhonda is a highly skilled communications strategist. As a former journalist, she is a gifted storyteller and writer who is able to grasp the intricacies of complex ideas and break them down into easy-to-digest and compelling narratives for different target audiences.
-Michele Darnell, Senior Director, External and Internal Communications, FUJIFILM America
Emily Johnson
Rhonda is a master at developing and executing strategic public relations campaigns that generate impactful results. She possess a deep understanding of the media landscape and knows exactly how to craft compelling messages that resonate with target audiences.
-Staci Gouveia, APR, Senior Executive Director of Communications, Medical University of South Carolina
Michael Thompson
[Rhonda's] leadership in communications strategy and execution is exceptional, and she quickly revamped how we engaged - internally and externally. She's a natural collaborator, builds strong partnerships and lifts the capabilities of everyone around her.
-Nivine Woods, former EVP and Chief Marketing Officer, EyeCare Partners
Sarah Williams
She was a trusted advisor and sought after by myself and others for high profile messaging, communications strategy and her ability to execute in a timely manner. One of Rhonda's greatest strengths is her capability to collaborate across numerous departments and issues to achieve an excellent business result.
-Andrew Slentz, Director & Trusted Board and C-Suite Advisor/Global CHRO
David Brown
Organizations We Have Helped Move Ahead
Let's mush!
Business Hours
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- Sat - Sun
- Closed
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